Whiteboard Animation Videos: The Influence of Technology in Business Consultancyblog user
Whiteboard videos are new genre of explainer videos which has widely been used in businesses for different purposes. Now business experts does consultancy through these simple and affordable videos.
Whiteboard video is a new strategy used by industries to communicate with their audiences and explain their agendas effectively. This animation video style engages the viewers by drawing images on the screen along with a story and the viewers easily get these simple explanations. Many complex concepts are now easily conveyed to a larger mass through videos because people are more interested in visuals then reading few paragraphs.
The larger businesses have adopted the new genre of explainer videos, i.e. whiteboard animation as soon as it was introduced because they got an easy and affordable solution for many problems. The biggest problem they faced was business consultancy. It is a broader term and every company has its own requirements for which they need consultation. Companies use the services of a third party to get expert advice regarding a new step they have planned, or issues of their business. Whiteboard animations are now widely used for this purpose by many of the business consultants. Few of the areas are discussed below:
- Business management and strategies:
Companies work like a team and this team involves partners, employers, and clients. Whiteboard explainer videos work perfectly to convey a single message effectively to all of them within a short span of time. A video is made with the collaboration of the consultant and an artist where all the main ideas are portrayed through images in a story form. Animation also helps making these concepts interesting and keeps the audience engaged.
- Reinvent old look through whiteboard animation:
Many old companies were badly in need of something new and extraordinary to compete with their new competitors who belong to a modern technological age and are well-aware of new strategies. So they reinvent their older looks to appeal to the audiences. Here a real-life advisor was turned into a graphic who communicates the same old concepts in a newer form. It turned out really good and effective.
- Expand your business:
Many of the companies wanted to grow their business internationally, so these whiteboard videos again helps them. The consultants effectively did their job and gave their expert opinions through a two minutes video rather than sitting in a meeting room for hours. These videos were further shared with the concerned parties from another countries to make deals.
- Improvement in Employees’ performance:
The whiteboard videos are also useful if they want to train their employees in specific areas, or want them to understand business goals so that they perform well. A large number of employees can be trained properly through these videos. And the well trained employees can represent your business anywhere effectively.
- Instil creativity:
Old companies with old staff sometimes lack creativity as the in-house members can not see out side of the box. The third party expert has a broader perspective about your business and can offer tremendous help to the company especially using whiteboard videos. The new generation has more innovative ideas and ways to portray them effectively. His creative mind and animations can boost your imaginations as well.