How to boost your sites performance

How to boost your sites performance

Ever stop to think that maybe your site isn’t signing up users like you hoped because it’s not loading fast enough?

In this age of instant updates, same-day delivery, and otherwise high customer service expectations, site visitors simply are not going to wait very long for your website to download. Web performance and download speeds are a growing science and research shows that milliseconds can make a real difference in customer behavior and get those sales conversions.

Most website owners automatically assume they need all the “bells and whistles” on their site to get the most customers. But those extra features, such as parallax web scrolling and the trendy moving background are only fine as long as customers don’t have to wait 10 seconds for the site to load.

Code your site for mobile-first quality and speed

Given the prominence (and dominance!) of the mobile web, it’s critical to ensure that your website is mobile first. The paradigm of making desktop sites responsive for mobile devices must now be switched. The strategy should be to code for mobile users first and then progressively enhance the experience for tablets and desktops. Doing so will help reduce the number of unnecessary dependencies

Reduce image size

According to the HTTP Archive, 61 percent of a website’s page weight on a desktop computer is images. Make sure that your images are appropriately sized.

Adopting new image formats, such as WebP and JPeg XR, can also help reduce image weight by 20 to 50 percent without sacrificing quality.

Try a CDN

A content delivery network is a system that uses distributed servers to deliver websites and other web content depending on user’s location, and website’s content. Essentially, a way of taking a websites static files, like CSS, images, and JavaScript, and delivering them through web servers that are closer to the user’s physical location. Shorter proximity amounts to faster load time.

Cache as much as possible

You’ve probably heard this term before. So, what is Web Caching?

Caching is a mechanism for a temporary storage of web pages in order to reduce bandwidth and improve performance. When a visitor arrives at your site the cached version will be served up unless it has changed since the last cache. This saves server time and makes things altogether faster. Make sure this feature is enabled on your website!

Load JavaScript asynchronously

Another trick is to think about loading any of your third party JavaScript’s asynchronously. Websites today are increasingly integrated with third party content: social media, chat features, commenting services, information feeds, and others. So if you load async then in the event the third-party crashes, your page won’t be held up trying to load that resource. Async loading can also speed up page loads.

Review your hosting service plan

If you’ve gone through the checklist above and still find that web performance is impacted, check with your hosting provider to see whether you have shared or dedicated hosting. A shared hosting account often involves sharing server space with dozens of other companies where website speed is impacted by the number of people using the servers. If this is the case, then it may be time to consider a dedicated plan where you have sole access to the server.

Always remember, the primary point of your website is to improve traffic and make money. The glossy images and trendy styles may seem well and good but they could prove detrimental if your visitors are waiting more than 10 seconds to access your site.

 

 

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