Have You Optimized the Page Load Time?

Have You Optimized the Page Load Time?

Do you know how a delayed loading of web page harms a business? In fact the loss is substantial in terms of lower conversions and decrease in customer satisfaction.

Speed of a website is an indicator of your website performance. Studies show that if a page takes more than three seconds in loading, 47% of the visitors do not remain interested in waiting further and abandon their search. This loss of nearly half of your customers for delay of only three seconds, show the importance of loading time optimization.

It is also proved that slow loading of pages have a direct impact on conversion rate and thus hampers sales negatively. A study revealed that one second delay in load time reduces conversion by 25%.That no doubt is a huge figure.i.e Quarter of your conversions is wasted.

Let me share my own experience of load time delay and how I overcame this issue. In the light of what I faced, I suggest following measures to speed up your page loading time:

Minimize file sizes:

Major chunk of page loading time is consumed in loading different parts of a page, like images, sheets and textual script. As a rule those files which have larger size take longer time to download from hosting server  to the browser which requests. So you need to do two things immediately.

  • Reduce all images to a proper size by using browser resizing capabilities.
  • Reduce the number of client server requests in delivering content. For this you have to first identify the number of HTTP requests your browser is currently sending. This can be done by using Google chrome through its developer tool.

Eliminate unnecessary bytes from the codes:

Codes minifying is a method to transform Java script to a smaller file. After shrinking codes, the load time improves a lot. Delete all the extra spaces from the codes and utilize all the space available. In this way, you can reduce the size of website core and front end files, which will boost speed of loading pages.

Defer Java script loading:

What do you achieve by deferring a file to load? Since size of java files is huge, you simply keep these in waiting and let other smaller files to load first. If a website is using word press the java script files can be deferred for loading by clicking a button in WP rocket plug-in which is titled as “Load JS files deferred”. The file loading will be deferred by just clicking on this button.

Remove outdated and not in use plug-ins:

Plug-ins are no doubt great tools to add functionalities in a website, but it is also a fact that most plug-ins remain in the system despite being obsolete, expired or have duplication in functionalities. The plug-ins make loading of a web page slower and should be removed.

Enable browser Caching:

When someone visits your website, the information he gets access to, are stored in a cache. Next time when the same visitor visits your site this information is quickly retrieved. If you simply enable cache of your browser, the speed of your page loading will increase significantly. For word press users the cache enabling capability can be incorporated by installing a plug-in.

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