Amazing Reasons of Optimizing Your Landing Page for Mobile Phones

Amazing Reasons of Optimizing Your Landing Page for Mobile Phones

The excessive use of mobile devices have make it necessary for website owners to design it specifically for smaller screens. Landing pages plays an important role for conversions, so they really need to be designed carefully.

The use of mobile has grown rapidly for the last few years. The smartphones have enabled us to operate almost anything from our devices. We better call it all-in-one device which we have in our pockets and can be used with ease. Gone are the days when mobile phones were just meant for calls or text messaging. Now people not only manage full-fledged businesses but can even create their own websites, or do other technical things.

Apart from businessmen, other people prefer using mobile phones for internet surfing rather than computers or laptops. So they feel comfortable on the websites which looks same on all the devices. A landing page on the website plays a vital role because it is a place where people land, get all the necessary information about the website and decide whether there is something of their interest so that they should move forward or leave.  Here we are discussing some top most reasons which would let you know why optimizing landing pages for mobile devices are important.

  • Simple, and minimized content:

Since the mobile screens are not big as laptops or desktops, you should be really careful about the contents of your landing page. Place only the important images, videos or other content so that it does not seem overloaded. And the user can easily understands your ideas and finds whatever he is looking for.

  • Use more images to avoid long texts:

Mobile screens are small, and the long texts on your landing page would irritate the users to get to the required information because not everyone has enough patience. A small paragraph on big screens would look a long text on smaller screens. Therefore, ising pictures would be a perfect choice because a complicated idea could be conveyed through few images.

  • Use mobile-friendly codes:

Some of the plugins, flash and frames are not supported by mobile devices. Therefore, while creating a landing page for mobile, make sure you use mobile-friendly codes such as HTML 5 and other plugins should also be updated.

  • Typography does matter:

Font styles, sizes and colour do play an important role in making an impression over minds. When the vision is limited, similar text throughout a page could be boring. Keep this in mind and make your texts appealing by using different styles and colours. Avoid long descriptions, instead use the headline technique, add some suspense, and curiosity.

  • Visitors’ location helps in personalizing website:

Mobile devices provide accurate information about the users’ location. By tracking the locations, you can send them invitations for your nearest outlets, and make them aware of the deals you are offering.

  • Landing page should be designed in portrait and landscape:

Mobile phones have two options for viewing the content i.e. landscape and portrait. Make sure that your landing page fits both while designing it.

  • Clear CTA’s:

The mobile users want everything simple and concise. They have smaller screens so they are in search of direct call-to-actions, means they directly want to click the button they are interested in. So make sure the actions on your landing pages are visible and easy to use for the users.

  • Faster speed:

Mobile phones have replaced desktops and laptops in many ways but the difference still exists and it is of the speed. Websites with loads of content loads faster on big screens while it takes time on the smaller ones. Make sure you check the load speed of your landing page on mobile screens for better users’ experience.

  • Easy navigation:

Make sure your landing page provides the user with easy navigation option so that they could move easily from one place to another. Important buttons should be easily viewable and accessible.

  • Avoid zoom-ins:

Users do not like pinch to zoom-in while using a website from mobile screens. Try to design it in a way so that all the important content should be in proper size and place.

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *