9 best ways to do Facebook live marketing for your brand

9 best ways to do Facebook live marketing for your brand

There’s no doubt social media plays an important part of everyday life. Sites like Facebook experience hundreds of millions of regular users every month.

There’s no doubt social media plays an important part of everyday life. Sites like Facebook experience hundreds of millions of regular users every month. It only makes sense marketers would try to capitalize on this usage. In fact, many of them are including Facebook live marketing tactics to boost sales.

  1. Using an Influencer

Influencer marketing is a widely used platform. It’s when you essentially sponsor someone who is doing a live stream. This helps you reach that particular influencer’s audience.

Why is this valuable? Because it’s an audience you might not have access to otherwise. Someone watching the individual on live stream might not know your company exists. And spreading awareness of your brand is vital in today’s high-competition market.

  1. Creating a Video Talk Show

One of the reasons why so many people visit sites like YouTube is because of channels that create a regular pattern of content. A lot of viewers tune in for daily information, and it works to boost brands and subscribers. In reality, the same can be done while live streaming on Facebook.

  1. Be Authentic

The voice of your brand is a vital component in marketing. Staying true to it is imperative if you want to engage an audience. During a live Facebook video, the pressure is on to remain authentic. For one thing, you can’t go back and edit a part out of the video before someone sees it.

  1. Engage the Audience

Being engaging means more than just offering some entertaining viewpoints. It’s about connecting with the audience and making them part of your show. For instance, many video producers are considered engaging because they: a) ask the audience what they think; and b) respond to the most pertinent comments from viewers.

  1. Brand Videos to make them Memorable

Nearly every successful brand has some kind of slogan, logo or other element that makes it memorable. For example, what do you think about when you hear, “Just do it?” Nike has been using that slogan for a very long time.

  1. Show Something Unique

A lot of live videos are popular as they take the audience to places they normally cannot visit. For example, concerts are widely watched as many can’t afford the tickets or live in another geographic location.

Think of die-hard sports fans who spend hours watching their favorite teams instead of going in person. This is why channels like ESPN have such a profound following.

  1. Run a Contest

Businesses have been using contests as a way to gain exposure for many years. This is especially effective if you have something of incredible value to offer. One way to use Facebook Live video feeds is to announce the winner.

  1. Create Tutorials

One of the driving forces behind why people browse the Internet is to learn how to do something. In fact, “How-To” content is one of the most effective ways to create material on the Internet.

Of course this is going to depend on your business and industry. Some things are impractical to show live because of time allotment. However, you can always show parts of a project as part of an ongoing, weekly series.

  1. Promote Your Upcoming Live Feeds

Lastly, make sure you promote your upcoming live feeds while you’re broadcasting. Not everyone is going to know when your “show” starts, and those who are watching the video late may want to return if they like the content.

While you can rely a little bit on people sharing your content in their own Facebook feeds, never assume you’ll have an immediate flux of traffic. By letting people know when your next Facebook Live event is going to happen, you may entice visitors to come back.

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