5 great explainer videos and why they work

5 great explainer videos and why they work

Explainer videos have become a necessary asset for many companies, especially those who may have a complex story to tell.

What is an Explainer Video?

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.

There’s no arguing that online videos are fantastic assets for a business. The question is – how do you get your own explainer video?

Today we’ll be looking at:

  • The best explainer videos on the web and why they work
  • Why explainer videos are good for business
  • The different types of explainer videos you can make
  • How to go about creating explainer videos for your website

Types of Explainer Videos

  • Live Action Explainer Videos
  • Animated Explainer Videos
  • Whiteboard Explainer Videos
  • Kickstarter Explainer Videos

The 5 Best Explainer Videos

With these types of promo videos becoming ever more popular, there are plenty of top explainer video examples to choose from. We’ve got a few favorites to show you.

  1. Mint

Mint is a perfect example of why some businesses are much better off with animation rather than live action. Mint takes advantage of animation to illustrate how it draws financial info from different parts of a user’s life and curates it all into one setup. Mint’s animated explainer video also uses screenshots of the actual product, familiarizing viewers with the product’s design and arrangement.

  1. Airbnb

Airbnb uses a cool combination of live action and animation to show the unique (and reasonably priced) experiences obtained by using AirBnb. This explainer video does a great job of showing the perks of the Airbnb system while also explaining them verbally.

  1. Spotify

Spotify relies exclusively on fun animation and a rockin’ soundtrack to explain their digital music service. The video matches the lively music with fast paced cutting, and the video’s color scheme fits perfectly with the Spotify design, so we already feel familiar with it. Not much needs to be said; Spotify doesn’t over complicate, instead relying on a tune and a few lines of text to show that they’re all about the music.

  1. Purple

Purple, a direct-to-consumer mattress company, is known for their collection of engaging marketing videos. What we like about this explainer video is that it takes the traditional Goldilocks narrative and transforms it into a sassy, relatable tutorial about the quality of a Purple mattress. It’s also a great example of combining graphics and stop motion with live action to help add more depth.

  1. HubSpot

Artificial intelligence is a hot topic — but also one that’s fairly difficult to truly understand when you break it down to nuts and bolts. This six-minute animated explainer video breaks down the history of artificial intelligence, how it’s viewed in pop culture, and how it really works in applied technology. Though a longer piece, it covers AI at every angle, making it approachable for anyone who’s watching.

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