16 web design trends to expect in 2017blog user
Every year, new technologies and innovations hit the web. The trends that were in demand during the last couple of years are not popular any longer.
Here are the 16 of the many design trends to be expected:
- Micro-Animations and Micro-Interactions
You might not have noticed it, but the way you experience a website is defined by dozens of “micro-interactions.” Nowadays, most websites with high usability incorporate dozens of micro-interactions to make site navigation not only more functional but also more enjoyable–and even delightful–for the user.
- Parallax Scrolling
One relatively recent web design technique that will continue into 2017 is the use of parallax scrolling, an effect created when the background moves slower than the foreground.
- Interactive Sites
Users are no longer satisfied with being passive recipients of information–they want to interact and engage with sites, much like they do with other humans. In response to this growing demand, we’ll start seeing even more interactive sites in 2017.
- Voice Recognition
UX expert Noam Alloush predicts that in the next years, voice recognition will transform the way users interact with websites. Although we’re not quite there yet, certain sites are experimenting with audio to increase engagement.
- Immersive Experiences
As digital experiences begin to move off screen with the mainstreaming of virtual reality and augmented reality, common on-screen experiences will strive to become more immersive, even within the current confines of a box.
- Bright Colors
Parallel to the emergence of flat design, the use of bright, vibrant colors has been on the rise and will continue to dominate web design in 2017.
With the increased capacity of mobile devices, full-blown animations and motion graphics in the first few seconds of a visitor’s interaction with a site are becoming more mainstream.
With the advent of material design, characterized by bright hues and muted backgrounds, the use of deep shadows has also been on the rise.
- Fluid Design
The illusion of fluidity is another hot trend that will only increase in popularity with the rise of unified experiences across multiple devices–with the ultimate end goal of completely ditching artificial confines.
- 3D Elements
In the last year, flat design has been updated with certain elements that add depth to a page, such as shadows and lighting effects.
- Geometric Shapes
In combination with the previous trends, the use of geometric shapes to create stunning three-dimensional shapes is also a trend that began this year and will continue to influence web design in the coming months.
Big and bold typography that takes center stage of a design is becoming increasingly popular. Take a look, for example, at this site which uses custom typography as a central design element on its home page.
Just like shadows and 3D elements, gradients are making a comeback. Not as garish as some from the web 2.0 era, they tend to be a bit more subtle and stylish.
- Overlapping Elements
Another way to add depth to a design and make it jump off the page is to use overlapping elements.
Custom illustrations are another way to catch people’s attention. For example, take a look at this website which uses hand-drawn illustrations on its home page, along with animation to catch first-time visitors’ attention.
- Animated GIFs
Whether you like it or not, animated GIFs are moving beyond your Facebook and Twitter feeds to mainstream media sites and even websites.