10 pro tips for creating an effective explainer video

10 pro tips for creating an effective explainer video

The process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the process.

Now that you’ve heard of them, let me tell you something else: whiteboard animation videos are a great tool. The possibilities are almost endless! Above all, it is a great educational tool because it simplifies a complex message and makes it engaging and entertaining. It also works the other way around by making a boring topic really interesting.

A great whiteboard video has to follow some rules though, so keep reading – I’ve got 10 tips to create the best whiteboard animation explainer video for your business!

  1. Use the power of storytelling

Nobody can resist a well told story. As human beings, we live for stories, we can’t help but be attracted to them. Use this power of attraction, and, instead of just trying to make a sale, tell a story – present your content using storytelling.

Remember, for this to succeed, your story has to be focused around your audience and their problems, not on your product’s features. Focus the story around your target audience, and you will catch their attention and develop empathy.

  1. Create animated characters

Characters are the thread that keeps your story together – they are what give it continuity. Your characters should be representations of your audience, your ideal buyer personas, this will help them identify with you.

Animated characters add a personal approach, making your video engaging and memorable.

  1. Keep it traditional

What makes a traditional whiteboard video? Three basic things: the white background, the continuous black drawing and the hand. You’ll be reading about all of these things in a minute, but remember – these are the basic characteristics of whiteboard animation videos.

This is what gives it a recognizable style, and even though you’re allowed to add some personal details, you should keep things traditional.

  1. Personal details: Add some color! (But not too much)

So, yes, I just told you that your whiteboard video must be black and white and that you should keep things traditional. But it’s a great thing to innovate! Don’t get crazy, though, be careful – this is not about making a colorful video, it’s about using small hints of color to accentuate important parts of the message you want to deliver.

  1. Remember the drawing hand

The point of a whiteboard video is that there is an artist drawing your story in real time. You can be doing this the traditional way, or using technology and design tools to make it look like it’s being drawn, but there is one thing that cannot change – the drawing hand itself.

  1. Use emotional references

Whiteboard animated videos have the possibility to deliver a complex message in a simple way, you know that. But, well, the thing about simple methods is that they can be whatever you want them to be – Happy, light, funny, and also nostalgic, empathetic and emotional.

  1. Remember interconnected drawings

A well done whiteboard video will always keep your audience interested, because they will always be wondering what comes next. Why? Because they are watching how the story is being drawn, how it takes shape, so it will keep the spark of interest in your viewers, creating anticipation.

  1. Make it educational

Drawings, stories, relatable characters and an interesting subject – this is the recipe for success. Actually, it’s the recipe for good entertainment, and it’s known that, when people are having fun, they will learn anything faster and deeper. This is why whiteboard videos are such a powerful learning tool.

  1. Always read your script out loud

Did you write what you want to say to your viewers? Is your script done? Read it out loud.

The purpose of the script in a whiteboard animated video is to sound as if it’s being said directly to your viewers. It must sound natural, and reading it out loud will help you be sure that the voice inflection, speed and emphasis on certain words are as natural as possible.

  1. Find the best possible whiteboard animated video service available

Last, but not least, rule number one is that your content must always be of the best quality, or else your credibility will suffer.

There are great teams out there that will turn your complex topic into the best whiteboard animated video, complimenting your idea perfectly!


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